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BSIS
Business & Information Systems
Marketing-Management |
The Marketing Management Major provides a practical and
thorough program for adult students looking to enhance
their career in areas of marketing, leadership, and entrepreneurship.
The rapidly changing business
environment demands that Marketing professionals have
the knowledge to meet today’s
challenges as well as develop the competencies necessary
for a constantly changing future.
The delivery of Marketing-Management
courses provides a theoretcial background of marketing
activities, while also
equipping graduates with practical and realistic management
skills, based on experience and observation. Throughout
the curriculum these two aspects are emphasized through
the use of numerous examples and practical exercises.
Whether it’s an
online program or a classroom setting, students learn
from the experiences of their
classmates as well as the experienced faculty.
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