INFORMATION SERVICES &

PUBLICATIONS/PRINTING SERVICES

Annual Plan, 2004-2005

 

 

ACCOMPLISHMENTS, 2003-2004

LEARNER SUCCESS

• Completed research and recommendation of system for campus closed circuit TV.

• Designed new 2003-05 full color recruiting viewbook, plus first-ever preview recruiting booklet.

• Initiated use of student demographic profiling and greater specific program emphasis in college enrollment advertising.

• Designed 15 promotional pieces for SGA and Residential Life events.

 

 

STRENGTHENING COLLEGE PROCESSES

• Designed, updated and printed 50 different color promotional materials of instructional programs for departments, including Admissions.

• Designed new Student Center grand opening logo and completed 15 related printing requests

• Designed new templates for departments to use in building faculty/staff home pages, as part of website redesign.

• Met increased color printing demand, producing 255 full color printing requests, a 295 percent increase.

• Designed and produced new football program with additional advertising sections, plus full color coated stock cover.

• Completed 385 printing requests.

• Completed 2,089,705 copies requested of Copy Center

• Designed and carried out 69 publicity campaigns for college events and programs, up from 61 the previous year.

• Completed 75 web page updates and improvements to website, not including building new website. This included placing the Endowment Annual Report, Campus Security/Crime, Faculty Negotiated Agreement, Board of Trustees and other information on site.

• Designed and completed new campus maps to be included in promotional materials and placed on website.

• Obtained a new computer for printing services, increasing efficiency and quality of website, graphic design and digital photo work.

• Transferred and installed higher grade computer in Information Services for greater news release productivity and mailing list management

• Obtained Adobe design and digital photography software training for two Printing Service employees.

• Established and installed a data storage server for printing service jobs.

• Upgraded Dreamweaver software for website maintenance and creation of new website.

• Completed accident free year in print shop

 

 

SERVICES TO COMMUNITY

• Created and launched totally new college website, based on campus input and user-friendly design principles.

• Designed logo at president's request for college 85^th anniversary

• Showcased GCCC opportunities through individual contact with approximately 1,800 people at Better Home and Better Living Show.

• Increased number of news media outlets regularly receiving information by e-mail from nine to 19, out of 29 total.

• Issued 414 news releases and public service announcements, up from 386 the previous year.

• Maintained effective Western Kansas community college TV awareness campaign shared with three other colleges, despite 25 percent budget cut.

• Participated in EduKan online degree consortium marketing efforts, leading to 100 percent enrollment increase.

• Helped lead planning and carry out week-long Student Center grand opening celebration.

• Issued news releases and photos to hometown newspapers of 54 vocal and instrumental music students.

• Represented GCCC in six community parades, 50 weekend radio programs and 70 GCCC guest bookings for media interviews.

• Provided volunteer service to Chamber of Commerce committee on community's 125^th birthday, Hi-Plains League Basketball Tournament, March of Dimes WalkAmerica Campaign, Career Learning System of Finney County and Finney County Eighth Grade Career Fair

• Adapted operations to accommodate four new reporters/news directors among nine primary area media outlets.

• Worked with colleagues from eight other institutions to initiate public awareness efforts for Access US consortium.

 

 

 

 

 

 

 

GOALS, 2004-2005

HELPING STUDENTS LEARN

• Participate in efforts to obtain "Front Door" project.

• Continue to design and provide promotional pieces for SGA and Residential Life.

• Participate in promoting use of student center.

• Replace depleted supply of GCCC promotional items. ($4,600)

 

LEADING AND COMMUNICATING

• Continue providing color campus printing by re-funding Xerox unit service cost ($18,540)

• Increase compensation for graphic designer to reflect creation and maintenance of new website and promotional materials; plus MacIntosh and software installation, maintenance and problem-solving via self-taught skills and new knoweldge acquired in online training ($1,000)

• Increase public access and awareness of GCCC information via Worldwide Web.

• Increase GCCC position advertising to avoid dipping into departmental budgets. ($3,000)

• Respond to rising cost for newspaper and broadcast advertising ($9,000)

• Explore redesign and propose new college logo and Broncbuster logo design.

• Manage and continue developing new website, and adjust accordingly, during first year of operation.

• Replace depleted supply of GCCC logo notecards ($3,000)

 

PLANNING CONTINUOUS IMPROVEMENT

• Re-evaluate annual Home Show as GCCC promotional/awaress-building tool.

• Re-evaluate and consider revising printing workflow and printing request form.

• Respond to increasing demand on printing resources from internal customers across campus, including factory service for Multilith 1,850 Press ($1,000) and collator ($1,500), plus new stitcher for bindery operation ($2,500).

• Identify effective, lower cost means of external/internal market research to boost potential enrollment.

• Obtain regional/national conference training for two or more staff members. ($1,000).

• Acquire new design software to meet industry printing standards and boost compatibility with other design software and new OSX computer systems. ($1,000).

• Replace two worn-out, 1974-era non-ergonomic office chairs in Printing Services ($1,000).

• Re-acquire humidity control system/dehumidifier for Print Shop to maintain paper stock. ($5,000)

• Increase efficiency by relocating Information Services Office.

 

PROJECTIONS, 2006 & BEYOND

• Increase color printing capacity for campus.

• Implement campus-wide market research and annual marketing plan.

 

PRIORITIZED BUDGET REQUESTS

 

PERSONNEL

 

• Increase compensation for graphic designer                                     $1,000

Justification:

Has self-taught and completed on-line instruction to learn web software, created new website, created and updated promotional materials; and installed and maintained Macintosh equipment and software.

 

• Send two to national training or conference                                                  $1,000

Justification:

Exposure to conference offers networking, problem-solving and cost-cutting ideas, and new concepts to boost GCCC public and internal communications.

 

 

 

EQUIPMENT

 

• In-Design software                                                                                       $1,000

Justification:

In-Design software is becoming the industry standard for printing and is more compatible with other design software and new computer systems (OSX)

 

• Two Printing Services chairs                                                             $1,000

Justification:

Office chairs are worn out, date to 1974, and offer no ergonomic support.

 

• Factory service, Multilith 1850 press                                                $1,000

Justification:

Aging equipment requires annual maintenance to function properly and meet campus demands

 

• Factory service, Collator                                                                                $1,500

Justification:

Equipment requires annual maintenance to function properly and provide items including Scholarship/Financial Aid book, football and basketball programs, rodeo program, Endowment auction catalog and other publications.

 

• New stitcher for bindery operation                                                                $2,500

Justification:

Athletic program size now exceeds equipment capacity, requiring hand-assembly. (Hand assembly requires extensive time, costs too much and stops progress on all other jobs)

 

• Humidity Control System/Dehumidifier, Printing Services                           $5,000

Control system or large room-size humidifier keeps printing paper stock at correct humidity level to avoid jams and create better function of printing and copying equipment.

 

 

 

PROJECTS

 

• Continue color service                                                                                   $15,840

Justification:

Funds to pay for toner and annual service on Xerox color unit in Printing Services were left out of budge allocation last year. Without funds to pay for service, there can be no color printing.

 

• Advertising cost response                                                                             $9,000

Justification:

Combined local print and broadcast advertising are projected to increase approximately 10 percent next year, while local news/PSA coverage is expected to remain static or decline.

 

• Position advertising increase                                                             $2,000

Justification:

National and year-end local advertising for vacant positions has exceeded available budget three consecutive years, forcing individual departments to dip into their own funds to cover costs.

 

• Promotional items                                                                                         $4,600

Justification:

GCCC elected to purchase no new promotional items last year, due to budget concerns, and has consequently depleted the supply of items for conferences, meetings and other gatherings, as well as area high school requests.

 

• Logo notecards                                                                                             $3,000

Justification:

GCCC elected to purchase/produce no gold foil notecards last year, due to budget concerns, and has consequently almost depleted the supply.